Guarantees in test prep

I just got an amazing phone call. I said hello and the parent on the other end launched into me with “What score can you guarantee me that my son will score?”

Rude.

I was about to say, “I don’t think we are a good fit,” and hang up. Or, I was thinking:  “You should find a prep company with guarantees somewhere else.”  But I didn’t. I launched into the fray and explained that there are no guarantees in things dealing with humans. I was driving and had the time to spare, so why not get into a nice argument about the thing that I know MOST about.

What I asked were questions. What was his starting point? What are his goals? Where does he want to apply?  How are his grades? How tough are his classes?  These are all factors that can help me determine if a student will raise his/her score. But there are no guarantees. David likes to say, “We offer one guarantee: If your child does NOT do what we say, I guarantee you that the score will not improve.”

There are no guarantees in Pittsburgh Test Prep, none.  If you buy a guarantee you are simply falling for a marketing trick.

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